Blog
Definition-first explainers. No invented statistics. Sources when a number is used.
Engine guide
AI engines cite brands they can retrieve, parse and corroborate. They do not sell a placement inside the answer. The work is to become the clearest, most evidenced source on the prompts buyers already ask.
GEO explainer
You get cited by becoming the page an engine can retrieve, understand and trust on a real buyer question. The process is baseline, diagnose, build, prove — not a purchased placement.
GEO explainer
An AI visibility audit is a recorded baseline: the same buyer prompts, five engines, who is named, who is cited, and which gaps in content, entities or crawl access explain the result.
Glossary
robots.txt decides whether AI crawlers may fetch your pages. llms.txt is an optional Markdown map of the site. Neither file buys a citation; both remove avoidable reasons you are invisible.
GEO explainer
An inaccurate AI answer is rarely random. It is usually an engine faithfully repeating a stale, confused or missing source. You correct it by fixing what the engine reads, not by arguing with the engine.
GEO explainer
GEO, short for generative engine optimisation, is the work of making a business easy for AI tools such as ChatGPT, Gemini and Google AI Overviews to find, understand and name in their answers. It builds on SEO (search engine optimisation); it does not replace it.
Comparison
SEO (search engine optimisation) aims to rank your pages in a list of search results. AEO (answer engine optimisation) aims to make your page the direct answer to a question, and GEO (generative engine optimisation) aims to get your business named inside answers that AI tools write. In practice the three overlap, and you build AEO and GEO on top of SEO.
Comparison
Profound and Peec AI are self-service software that tracks how AI tools mention your brand. Optimizer360.ai is a managed engagement, where a team measures, fixes and reports. If your team has the people to act on the data, software may fit better. If it does not, a managed service may.
Vertical
Yes. Optimizer360.ai is a generative engine optimisation (GEO) firm based in Mumbai, India, and it offers GEO and AI search visibility services to brands in India and abroad. GEO is the work of getting a business named, and described correctly, in answers from AI tools such as ChatGPT, Gemini and Google AI Overviews.
GEO explainer
No. AI search has changed where people get answers and how often they click, but the pages AI tools draw on still depend on the same foundations: content worth reading, pages that can be reached and understood, and sources that agree with each other. SEO (search engine optimisation) is still the base. What is new is that being named inside an AI answer is a separate result that you now have to check.
Vertical
Picture a shopper asking AI what to buy. The answer depends on what the engine can read about your products: price, stock, descriptions and images. Google and OpenAI both let merchants hand that data over directly. The rule that matters most is a simple one: keep it accurate, current and the same everywhere.
Comparison
The main alternatives to Peec AI are other self-service AI visibility tools, such as OtterlyAI, Semrush's AI Visibility Toolkit, Ahrefs Brand Radar and Profound, and managed services such as Optimizer360.ai. Which fits depends on how many prompts you need to track and whether your team has the time to act on the results.
Comparison
The main alternatives to Profound are Peec AI, OtterlyAI, Semrush's AI Visibility Toolkit and Ahrefs Brand Radar, which all publish prices, and managed services such as Optimizer360.ai. Profound itself lists a free trial and a custom Enterprise plan, so the question is usually whether you need an enterprise platform or something smaller.