Blog
Definition-first explainers. No invented statistics. Sources when a number is used.
GEO explainer
AI GEO — Generative Engine Optimisation — is the discipline of structuring a brand’s credibility, content and evidence so generative engines can read, trust and cite that brand in their answers instead of a list of links.
GEO explainer
You get cited by becoming the page an engine can retrieve, understand and trust on a real buyer question. The process is baseline, diagnose, build, prove — not a purchased placement.
GEO explainer
An AI visibility audit is a recorded baseline: the same buyer prompts, five engines, who is named, who is cited, and which gaps in content, entities or crawl access explain the result.