Blog
Definition-first explainers. No invented statistics. Sources when a number is used.
GEO explainer
You get cited by becoming the page an engine can retrieve, understand and trust on a real buyer question. The process is baseline, diagnose, build, prove — not a purchased placement.
GEO explainer
An AI visibility audit is a recorded baseline: the same buyer prompts, five engines, who is named, who is cited, and which gaps in content, entities or crawl access explain the result.
GEO explainer
An inaccurate AI answer is rarely random. It is usually an engine faithfully repeating a stale, confused or missing source. You correct it by fixing what the engine reads, not by arguing with the engine.
GEO explainer
GEO, short for generative engine optimisation, is the work of making a business easy for AI tools such as ChatGPT, Gemini and Google AI Overviews to find, understand and name in their answers. It builds on SEO (search engine optimisation); it does not replace it.
GEO explainer
No. AI search has changed where people get answers and how often they click, but the pages AI tools draw on still depend on the same foundations: content worth reading, pages that can be reached and understood, and sources that agree with each other. SEO (search engine optimisation) is still the base. What is new is that being named inside an AI answer is a separate result that you now have to check.