There is a process. There is not a switch.
1. Baseline the prompts that matter
List the questions a serious buyer asks before they shortlist you. Run them on ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. Write down who is named, who is cited, and how you are framed. If you are absent, that is the gap — not a vanity keyword.
2. Publish an answer, then the essay
The first 40–60 words should answer the H1. Then explain. Add an FAQ that matches visible questions. Link to related definitions, not only your homepage.
3. Make the page machine-readable
Use Article schema with a real date, author (Person) and publisher logo. Use FAQPage only for questions that appear on the page. Add Organization and sameAs so the brand is one entity, not three spellings.
4. Let the engines in
Allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and related agents in robots.txt. Keep a current sitemap. Add llms.txt as a short, factual map of the site.
5. Earn corroboration
Engines cross-check. A claim that exists only on your homepage and nowhere else is weak. Publish sources. Get mentioned on pages the engines already trust — not as spam, as genuine references.
6. Measure weekly
Citations move on the engine’s schedule, not yours. We will not invent a week-count. We will show a baseline on day one and whether the same prompts changed.
Optimizer360.ai assigns a GEO strategist, writer and developer to run this loop. Request an audit if you want the baseline first.