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GEO strategists

Optimizer360 GEO team

The Optimizer360.ai GEO team writes definition-first explainers on Generative Engine Optimisation. We do not invent statistics, client names, awards, or citation guarantees.

What is AI GEO?

AI GEO — Generative Engine Optimisation — is the discipline of structuring a brand’s credibility, content and evidence so generative engines can read, trust and cite that brand in their answers instead of a list of links.

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AI GEO vs SEO vs AEO

SEO is for ranked links. AEO emphasises engines that answer instead of listing. AI GEO is the execution discipline for generative engines: structure, evidence and weekly proof across ChatGPT, Perplexity, Gemini, Claude and AI Overviews.

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How ChatGPT, Perplexity, Gemini, Claude and AI Overviews pick brands to cite

AI engines cite brands they can retrieve, parse and corroborate. They do not sell a placement inside the answer. The work is to become the clearest, most evidenced source on the prompts buyers already ask.

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How to get cited by AI engines

You get cited by becoming the page an engine can retrieve, understand and trust on a real buyer question. The process is baseline, diagnose, build, prove — not a purchased placement.

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What an AI visibility audit includes

An AI visibility audit is a recorded baseline: the same buyer prompts, five engines, who is named, who is cited, and which gaps in content, entities or crawl access explain the result.

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llms.txt and robots.txt for AI crawlers

robots.txt decides whether AI crawlers may fetch your pages. llms.txt is an optional Markdown map of the site. Neither file buys a citation; both remove avoidable reasons you are invisible.

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